AVEVA Group - Job vacancies in global engineering IT

About Us

As a successful and growing company we continue to seek high-calibre people to work in our offices throughout the world.

Position in -

Business Strategy Manager

Job Title:

Business Strategy Manager

Reports to:

VP Latin America

Department:

Marketing

Job Purpose:

Co-responsible for strategy, tactics and programs to create interest, demand and recognition for AVEVA and its products within the Latin America Region. Ensure that all marketing messages and positioning are consistent on a regional basis, and support regional sales objectives.

Dimensions:

One direct report located in Mexico City

Principal Accountabilities:

Create interest, demand and recognition for AVEVA and its products through the use of PR, creative services, advertising, events, and online marketing.
Develop the messages to communicate the AVEVA value propositions externally and internally tailoring the proposition to the target audiences.
Manage and execute PR activities to ensure we achieve the proper amount and type of press coverage to raise awareness in our markets of the AVEVA message, contract wins, and customer success stories.
Create and execute a system to create win reports and customer success stories for use in PR.
Carry out annual PR audits to analyze our performance compared to competitors and use the results to guide next year's marketing spend.
Develop relationships with a target group of publications and journalists that are big enough to cover all our markets and continuously supply these contacts with focused personal information giving the AVEVA message.
Create and manage within the approved budget the annual Marketing Plan ensuring the plan is coordinated with Regional business objectives, and Product Strategy.
Analyze and identify market trends and opportunities within LatAm.
Generate and identify prospects and communicate to local sales to develop the opportunity.
Organize and support road shows, users groups, and other regional initiatives to grow the AVEVA line of business.
Manage client expectations and maximise global reach through development of case studies communicated within the client organization and in the public domain.

Important Working Relationships:

Be able to work with and understand the needs of Sales within LatAm.
Clients and Prospects
Management Team
AVEVA Global Marketing
External marketing contacts and vendors

Knowledge, Skills & Experience Required:

Bachelor's Degree in Marketing or related discipline
7-10 years experience in marketing/business development management
Experience doing market research and intelligence
Significant marketing experience in a business to business environment including the use of online marketing techniques
Experience in the Brazilian Oil and Gas/Engineering Industry required
Experience in Engineering Software preferred
Adaptable to flexible, growing international business environment
Event marketing experience
Strong communication skills in all forms - written, oral, email, presentation
Able to travel 30-50%
Bilingual: Portuguese, English

AVEVA welcomes all applicants regardless of gender, sexual orientation, marital/civil partnership status, race, religion and belief, disability or age.