Are you ready to join Generation i?
A new generation is rising, defined not by age or experience, but by the relentless desire for progress.
By harnessing trusted insight and ingenuity - your Industrial Intelligence - you can open up new avenues for growth, drive decarbonization, and reshape the Chemicals industry today and for the future.
Boost efficiency and drive circularity with trusted insights that span your ecosystem.
Learn more about how AVEVA customers harness their Industrial Intelligence
- Bulk chemical producer
- Elkem
- Covestro
A bulk chemical producer turned insight into agility

A leading bulk chemical producer and supplier operates production sites in 6 countries and has around 1,400 employees. As a global organization, the business faced the challenge of siloed data and SME knowledge, leading to slower-than-desired decision-making. The team needed to prevent critical equipment failures and reduce costly downtime. However, the lack of visibility into operational data hindered improvement efforts and agility.
We are a multinational company with operations in six countries, and there are some decisions that need to be centralized.
Turning challenges into competitive advantages
The company’s three core objectives were to:
- Improve operating efficiency by deploying customized AI solutions tailored to operational needs.
- Prevent equipment failures utilizing foundational AI models for precise in-house predictions.
- Enable global collaboration to better leverage expertise from SMEs and external partners worldwide.
Accelerating decision-making with the help of industrial AI and human ingenuity
The business had been using AVEVA™ PI System™ for decades and recently standardized it across its six production sites. To bridge the gap between operational data and AI, it deployed the CONNECT industrial intelligence platform to enable data-informed, AI-enhanced decision-making across its global footprint.
The outcomes for the business were:
- Simplified IT infrastructure integration with other platforms
- Deployment of customized AI solutions tailored to operational needs
- Use of AI models to predict patterns, driving significant operational benefits
- Enabled global collaboration amongst SMEs, vendors and IT professionals, and visualized results from advanced analytics, improving the speed of decision-making
Most of the benefits of sharing data for us is optimizing our plants and allowing our subject matter experts to get access as well as OEMs outside of the company, so… that’s where the value is, especially with a global company, some of the experts are remote and need to be able to access that data.
By harnessing its Industrial Intelligence, the company is breaking down silos inside and outside of the organization and boosting plant performance with increased agility.
Elkem turned centralization into realization

Elkem is leading the way in advanced silicon production, with a bold mission to shape a better, more sustainable future. But it faced a challenge.
With 11 different control rooms across its Bremanger site, operations monitoring was fragmented and hampering real-time collaboration among teams.
It was time to rethink. Elkem needed to accelerate its progress towards sustainable product development, so the team turned to AVEVA.
We needed to see things differently. Instead of taking what we had and stripping it down, we needed to build something new. It was clear that the UOC could be the product for this.
A thousand insights, one unified perspective
AVEVA’s Unified Operations Center (UOC) gives Elkem a single, centralized platform to visualize operations. One that aggregates and visualizes data in real-time and where large-scale screens display a holistic view of the entire value chain.
Unifying control rooms into a single pane-of-glass view provides a visualization of the performance of all monitoring and control systems. Elkem’s team makes decisions more quickly and is enabled to focus on more important tasks.
Improvements were immediate: start-ups, shutdowns, changeovers, and safety procedures all ran more efficiently. Downtime decreased and operational efficiency increased.
Operators from different departments now sit together, learning from one another and building their knowledge. Moreover, when other stakeholders view the UOC, they too can gain operational insights without distracting technicians.
Meanwhile, the UOC's “wow” factor inspires employee pride and serves as a powerful recruitment tool that attracts talent to the remote Norwegian location.
Ready for everything
By putting industrial intelligence to work, Elkem has significantly elevated operator readiness and situational awareness, boosting product quality and stability across its supply chain.
With Elkem's critical role in supplying materials for smartphones, cars, and even NASA, maintaining operational excellence is critical. The UOC swiftly highlights operational issues, thereby enhancing safety and minimizing downtime.
By ensuring safe and cost-effective production processes, Elkem not only safeguards its reputation as a trusted supplier, but also upholds the integrity of consumer goods and critical industries worldwide.
The operators see where the work is in the now. This boosts confidence in handling processes. Operators are really in charge, and they have much better control.
Covestro turned an idea into innovation

Covestro decision makers made a bold move. They committed to reducing both the direct emissions they produce, and the indirect emissions associated with the energy they use, to achieve net-zero emissions by 2035.
Achieving this would undeniably make the polymers producer a sustainability leader in the industry.
To meet this ambitious goal, the team planned to:
- Innovate new ways to close energy and material cycles
- Reinvent and redesign chemical processes towards circularity
- Design revolutionary green polymers with renewable, bio-based raw materials
Covestro’s experienced engineers had a lot of ideas for how to reach these objectives, but not a lot of time. This is where AVEVA's software enabled them to make a step change.
To determine the environmental, technological, and economic feasibility of their new process ideas, they needed to deploy rigorous theoretical models to test efficiency.
We needed a tool to quickly and efficiently assess how real the impact of a new process would be, economically, technically, and in terms of environmental impact.
Easy-to-customize means easy-to-visualize
Typically, new and advanced processes are notoriously difficult to model, but Covestro was already using AVEVA process simulation technology. This enabled the team to easily adapt existing models and create new ones. Applying this approach in a new area of the business gave Covestro engineers an edge in the race for viability and eventually, deployment.
Also, by leveraging the AVEVA software’s open architecture, Covestro’s teams easily integrated additional code to customize the models. With all three tools connected, it was easy to generate the required mass and energy balances and simple to update the outputs when required, reducing effort. Covestro’s teams avoided copying and pasting values and manual data entry, saving valuable time in the company’s race to market.
Flexibility, agility, scalability: Choose three
As the circular economy continues to develop at breakneck speeds, enterprises in chemical, oil and gas, and related industries are looking to gain market share quickly. The flexibility, agility, and scalability AVEVA software delivers are a gamechanger. And by putting industrial intelligence to work, Covestro gains an early competitive edge.
We have a really close development partnership with AVEVA, and together, we make AVEVA Process Simulation a living software that evolves as new needs arise.
AVEVA Industrial Intelligence Index
The AVEVA Industrial Intelligence Index is your guide to navigating the trends and transformations shaping the chemicals industry.

Explore more

Accelerate value, drive circularity
Explore how you can drive value and sustainability with expert software tailored to the chemicals industry.

Get the CONNECT Effect
CONNECT, our industrial intelligence platform, empowers you with trusted intelligence and actionable insight to optimize performance and drive sustainable growth. Put the CONNECT Effect to work for you today.

Delivering impact for industry
AVEVA builds industrial software solutions that empower you to innovate. Discover our work in Chemicals.