Accelerating Industrial Intelligence

We’re getting out on the road to meet the people and organizations driving innovation across Europe, on our way to AVEVA World Milan.

 

Drive to AVEVA World is live


We visited the Porsche Museum in Stuttgart for Drive To AVEVA World to meet with our technology partner, Porsche Motorsport. Hear from AVEVA's Ileana Honigblum, VP Market Leader CEE, and Marijana Milenovic-Trabold, Regional Marketing Director CEE, as they share how we provide solutions to major brands at the forefront of innovation. This episode will also feature Director, Porsche Factory Motorsport, Florian Modlinger, and AVEVA CMO Marco Mueller discussing Industrial Intelligence and the synergies between motorsport and industrial software.

Check out the route


Our journey will take us from AVEVA HQ in Cambridge through Le Vaudreuil, Paris, Stuttgart, Lausanne, Monaco, and, finally, to our flagship event: AVEVA World in Milan.

drive to aveva world map

In the Industrial Intelligence Hot Seat

What makes our technology partnership with Porsche Motorsport so exciting? Join Chrissie Bardwell and Matt Churchill in the Industrial Intelligence Hot Seat as they talk about joint synergies and how our values translate into action for customers and partners. They also touch on our AVEVA World Women In Motorsport fireside chat, and the role of technology in preparing race conditions through data analysis.

Why was Milan the perfect place to host this year's AVEVA World? Elaine Byrne, Global Event Director, and Annamaria Biroova, Senior Global Event Manager joined Si Kemp, Senior Director Brand Marketing, in the Industrial Intelligence Hot Seat to share their perspectives.

Ileana Honigblum, VP Market Leader CEE, and Marijana Milenovic-Trabold, Regional Marketing Director CEE join Drive To AVEVA World in the Industrial Intelligence Hot Seat, in Stuttgart. Find out why Ileana and Marijana are excited for our technology partnership with Porsche Motorsport and how we support customers with innovative digital solutions that make processes faster.


Marco Mueller, AVEVA CMO, and Florian Modlinger, Director, Porsche Factory Motorsport, sat in the Industrial Intelligence Hot Seat as we visited our technology partner Porsche Motorsport on the Drive to AVEVA World. Find out about our technology partnership, the similarities between motorsport and industrial software and how data is the core to operating efficiently.

Ahead of AVEVA World, Drive to AVEVA World caught up with Rob McGreevy and Norton Green to hear what they're most looking forward to this week. We've got product updates, more networking and of course, Rob and Norton's favourite driving song in our latest edition of the Industrial Intelligence Hot Seat.

In our latest Drive To AVEVA World Industrial Intelligence Hot Seat, we spoke to Aymeric Renaud and Sébastien Ory about our joint value proposition and the impact our collaboration has for customers and partners. Hear from Aymeric and Sébastien as they talk about how AVEVA and Schneider Electric collaborate across clients to drive more efficient industrial performance and sustainable operations, for clients like Michelin.


Lisa Wee, AVEVA Chief Sustainability Officer, and Gwenaelle Huet, EVP Industrial Automation, Schneider Electric, joined us in the Drive to AVEVA World Industrial Intelligence Hot Seat. Watch their conversation about digital transformation and the incredible performance and sustainability gains achieved at Le Vaudreuil, Schneider Electric's smart factory.

Caoimhe Keogan, CPO, and Jesus Hernandez, SVP EMEA, joined us in the Drive to AVEVA World Industrial Intelligence Hot Seat to share their perspectives on industry and share news of our investment in our global headquarters in Cambridge.

Marco Mueller, CMO, and Iju Raj, EVP R&D, talk about the journey and investment into our global headquarters in Cambridge.


Throughout Drive to AVEVA World we'll be asking "What does Industrial Intelligence mean to you?" in our Industrial Intelligence Hot Seat series. Meet Camille and Prateek as they share their perspectives on the impact Industrial Intelligence can make, and why they're excited for AVEVA World.

Throughout Drive to AVEVA World we'll be hearing from colleagues, customers and partners as they share their Industrial Intelligence perspectives. We asked Anna, a first year graduate in our People Team, about why she's proud to be an AVEVAn, what she's looking forward to at AVEVA World in Milan and what Industrial Intelligence means to her.

The journey so far

Our next Drive to AVEVA World Pit Stop takes us to Lausanne. At AVEVA World we will be launching the Industrial Intelligence Report, a collaboration between AVEVA and IMD. IMD Professor of Business Transformation Julia Binder and Lisa Wee shared a conversation about how digital ecosystems drive circularity. Watch as they discuss Radical Collaboration and examples of how this works in practice.

Drive to AVEVA World stopped by at Le Hive, Schneider Electric’s head office in Paris, to connect around our integration, consulting capabilities and the value we bring to customers and partners. Together, we help businesses turn energy and insight into possibility, with the power of data and our combined capabilities in open software-defined automation and smart energy management.

Schneider Electric's Le Vaudreuil smart factory is recognized as a global lighthouse in sustainable manufacturing by the World Economic Forum. AVEVA’s industrial AI is embedded throughout the processes, enabling the team to work with more agility as they produce up to 50,000 switch units per day. AVEVA's software helps ensure everything, from the perfect mix of silver solder, to the efficient operations of the autonomous vehicles moving around the plant. This was a moment of true Industrial Intelligence collaboration in action and the results are impressive, as Lisa Wee and Gwenaelle Huet explain - it's a true example of our partnership delivering impactful results.


Drive to AVEVA World is live. Our first Pitstop: Cambridge. We've announced £30m investment in our global headquarters, so where better to start our journey to AVEVA World, than where it all began.

The power of industrial intelligence is best understood on the ground. Team AVEVA will be travelling across Europe to see how AI-enriched insights are accelerating resilience, performance and sustainability across industry. We’ll be revving up in Cambridge and making our way to AVEVA World in Milan, sharing insights, innovations and perspectives from our customers and partners as we go. Colleagues were the first to see the car - how did they react?

It's nearly time for rubber to meet tarmac! Check out the custom design of the Porsche e-Cayenne in which we will be driving to AVEVA World. Our epic trip will bring to life stories of Industrial Intelligence from across Europe, while celebrating AVEVA’s technology partnership with Porsche Motorsport.


Marco Mueller, AVEVA’s CMO, joined us to explain what Drive to AVEVA World is all about.

WEBINAR: The rise of industrial circularity and how it is driving sustainable performance

Date: May 14, 2026 @ 9am ET | 3pm CET 

AVEVA World: Accelerate your Industrial Intelligence

May 19-21, 2026 | MILAN ITALY

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