Executive Team

Caspar Herzberg

Chief Executive Officer

Caspar Herzberg joined AVEVA in 2021. He was previously Chief Operating Officer and Chief Revenue Officer, becoming CEO in March 2023.

With more than 25 years’ software and industry experience, Caspar brings deep understanding of how technology can transform and reshape industries, enabling innovation and driving responsible use of resources. Previously he led all aspects of Schneider Electric’s business in over 80 countries as President, Middle East & Africa.

Caspar started his business career at Accenture based out of their London office and worked in extensive digital transformations for the global energy sector.

At Cisco, Caspar led sales and services for over ten years, developing smart cities strategies, technology innovation and business master plans for the private and public sector in China, Asia, Japan, Australia, the USA and Europe.

Author of ‘Smart Cities, Digital Nations’, Caspar is a thought-leader in the fields of Smart Cities, Digital Transformation and IoT. He serves on the Advisory Council of the Dubai International Chamber of Commerce.

Caspar holds an MSc in International Politics from the School of Oriental and African Studies, University of London and an BA in Arabic & Modern Middle Eastern Studies from St. Anne’s College, University of Oxford. He speaks English, German, Arabic and French.

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Brian DiBenedetto

Chief Financial Officer

Chief Financial Officer (CFO) Brian DiBenedetto provides financial leadership for AVEVA. He has more than 25 years of finance and accounting experience in large, diversified international organizations. Brian has expertise in a broad scope of finance and accounting activities, such as planning and analysis, performance and risk management, auditing, project management, IT, and mergers and acquisitions.

As a corporate controller, divisional CFO, and ultimately senior vice president of finance operations for Invensys, one of the foundational companies that accelerated AVEVA’s growth, Brian helped shape AVEVA’s financial future. Most recently, he served as senior vice president of finance for both the industrial automation and energy management businesses at Schneider Electric, and then became AVEVA’s interim CFO. In addition to finance, his current role includes responsibility for AVEVA’s IT function, including cybersecurity. 

Brian received his bachelor’s degree in accounting from the University of Rhode Island and his MBA from Bryant University. He is also a certified public accountant.

Caoimhe Keogan

Chief People Officer

Caoimhe Keogan joined AVEVA in January 2021 as Chief People Officer (CPO). She is responsible for AVEVA’s overall employee experience, leading the global human resources and employee communications teams, along with Action for Good, AVEVA’s Group-wide Corporate Social Responsibility initiative.

Prior to AVEVA, Caoimhe held roles at Moneysupermarket Group PLC where she was Chief People Officer for three years, and SoundCloud where she was Senior Vice President People, Places & Community. She also spent six years at Google in senior HR roles, across both the Sales and Technology divisions.

Caoimhe has a master’s degree in Organisational Psychology from Queen's University of Belfast and a background in management consulting having spent her early career at Deloitte and KPMG.

Caoimhe is the executive sponsor for LGBTQI+ inclusion and Pride@AVEVA. She also sponsors Action for Good, our employee volunteering programme.

Helen Lamprell

Chief Legal and Transformation Officer

As Chief Legal and Transformation Officer, Helen Lamprell heads AVEVA’s legal, compliance and external affairs functions. She is also responsible for the transformation office as AVEVA embarks on an ambitious program to become the world’s leading industrial software company.

She brings two decades of experience providing legal counsel for businesses worldwide. Prior to AVEVA, Helen was General Counsel & External Affairs Director and a member of the board of Vodafone UK, where she chaired the Risk and Compliance committee and sat on the Audit committee. She worked at Linklaters for seven years before joining Vodafone.

Helen received an Order of the British Empire (OBE) in the 2020 New Year’s Honors list for services to business and equality. She is also a trustee of the Employer’s Initiative on Domestic Abuse (EIDA), a charity dedicated to ensuring that businesses take effective action on domestic abuse. EIDA currently has a membership that extends to 25% of the UK workforce.  For many years, she sat on the UK government’s Women’s Business Council, promoting women’s roles in economic growth and advising companies on best practices for enabling women in the workforce. Helen studied law at Cambridge University.

Rob McGreevy

Chief Product Officer

As Chief Product Officer, Rob McGreevy leads the product management and business unit teams to drive innovative software solutions across the business, resulting in a seamless digital customer and partner experience. Charged with ensuring continued innovation and execution of our aligned business and portfolio strategy, he empowers customers and partners to transform their businesses and drive sustainable growth through AVEVA’s industrial software portfolio.

Rob has over 25 years of experience working in the industrial software business with a focus on manufacturing and infrastructure, serving end-markets such as power, water, food, beverage, pharmaceutical, and energy. With an extensive background in product and business management, M&A, sales, and marketing, he is named in over 28 software and technology patents. Since joining the company, Rob has had multiple roles including Head of Corporate Strategy and M&A, Product Management, Portfolio and Business Unit Management.

Rob is a graduate of the University of Iowa, where he studied journalism, communications and computer science.

Rob is the executive sponsor for our programs around employee wellbeing.

Marco Mueller

Chief Marketing Officer

Marco Mueller joined AVEVA in April 2023 as Chief Marketing Officer. As a senior executive with an international track record of delivering growth and increasing revenue, Marco is an expert in building highly motivated teams within a globally matrixed environment. He champions innovation and transformation, creating integrated channels to support cross-functional marketing programs that maximize customer focus and impact.

Prior to AVEVA, Marco was Senior Vice President of Global Demand Marketing at Service Now where he led global and regional go-to-market strategy and activation. Previously, he served in senior executive roles for business software leader SAP SE in the Americas, EMEA, APJ and China. He started his career as a strategy and management consultant at Accenture.

Marco holds a Magister degree from the Vienna University of Business and Economics. He received a scholarship to attend the University of Illinois at Urbana-Champaign and executive qualifications from Northwestern University's Kellogg School of Management and London Business School.

Sue Quense

Chief Commercial Officer

As Chief Commercial Officer, Sue leads the commercial organization, which includes the Global Sales and Customer Success teams. Her focus is growing our business through acquiring new customers, helping current customers use more of our portfolio, and assisting our customers with the adoption of our Software as a Service offerings.

Sue has over 35 years experience in the industrial technology space and has extensive knowledge of our customers’ challenges.

Sue started her career in industrial automation at Bailey Controls (now ABB), and after gaining expertise in industrial systems, she shifted her focus to sales. She first joined AVEVA (then OSIsoft) in 2000, selling AVEVA PI System to customers in multiple end markets in the eastern United States. She later assumed responsibility for the northeast US sales team. Then her role grew to include eastern Canada, and ultimately, she became the VP of North American Sales. As the head of OSIsoft’s largest region, Sue was instrumental in the acquisition of OSISoft by AVEVA in 2021. After joining AVEVA, she was responsible for driving the sale of all operations products in the Americas, and in 2021, she became Head of the Americas region.

Leadership

Executive Leadership Committee