Calls to Action (CTAs)

There are two main uses for Calls to Action (CTAs) on web pages:

Smart Button Text Governance

Smart Button component is used in the following places on a page:

  • In Hero/Top Banner
  • In Offer/Form Banner
  • Below Card Carousel and Card 2x2 Section Layout

For consistency on the front end, Smart Button text should be written as follows:

  • Use sentence case
  • Do not include articles (a, an, the) or extra words, such as This, Our, etc.; be as concise as possible
  • Start with a verb
    • Contact us
    • Explore
    • Learn more
    • Read more
    • Register now
    • See all products
    • View all
    • Watch now

Card Properties CTA Text Governance

For consistency on the front end, use the recommended CTA text and sentence letter casing for each page type:

Page Types

Content Types